Oh hi hello there. I'm Mallory Blair. I am a 24-year-old New Yorker, spending most of my time making Small Girls PR run.
Before landing on this page, you and I were only separated by a mere six degrees. Now we can be one on the web. That's not the definition of technological singularity but it should be.
With this tumblog, I promise kittens and balls of yarn for the kittens to play with. There will be some making out and a lot of hand-holding. I hope that when you are lonely and lost on the outmost corners of the interweb, you can come here and find yrself and feel the good vibrations. You are special and no one can touch that!
The only thing I’ve changed since is my age every year, and my occupation once.
I would probably never have written that bio now if given a blank space to describe myself, and yet I feel like it is almost unbearably and suffocatingly me- as well asthe place from which I wanted to start scrapbooking life online in the first place
We love pink, we love our moms. If you feel similarly, these monogrammed notebooks with pen combo from Poppin is sort of the perfect mother’s day gift.
Poppin kindly sent us desk supplies to grace our new offices so we’ve been using them willy nilly & can give testimony to how awesome they are. This selection, however, is made with moms in mind and available from the “#1 Mom” to the “World’s Best Mom” and come in adorable packaging.
3 cheers for moms! (and 1 notebook).
Every time I look at my desk I hear the tween rapper Lil Mama quietly singing “It’s poppin, It’s poppin, i aint frontin’” with some light instrumentals.
Small Girls in Rachel by Rachel Roy at South by South West [say that three times fast]
Festival dressing is difficult enough as it is, but when you’re spending the week working (over playing), when does one have the time to plan the perfect look to transition from behind the scenes to hosting guests at events? Enter Rachel by Rachel Roy, who outfitted us for the festival and saved the day.
Despite the fact that we chose completely different pieces, we somehow managed to coordinate our looks, down to the backpacks. Here are a couple of shots snapped at the Fast Company Grill by our fave, Nicky Digital.
I’ve worn a denim dress at least one of the days at SXSW every year for the past 5 years. It is my top secret festival wear weapon for the following reasons:
1) It’s a dress so you don’t need to think about mixing & matching, you just throw it on your head, add a flower crown and run out the door to eat tacos and rage. 2) Denim is thin enough to breathe if its warm out and thick enough to protect you from the chilly evenings, allowing you to transition seamlessly day to night from panel to party.
I love maps and flowy things, so I was immediately drawn to the Cruisin Top by RRR— you know, to help me navigate SXSW13. I layered the top in a L over my favorite American Apparel skater dress. Belt it with a boy’s button down or keep it loose- it works both ways. The map & the backpack thing kind of channels an adult Dora the Explorer thing. We did it! Yay!
I’ve since worn this top at least once a week since the festival. Absolutely obsessed.
“Something that we wouldn’t actually use ourselves is impossible for us to do,” said Ms. Blair. “If we’re going to promote a brand, it has to be something we feel passionate about.”
Excited to be in the Observer today & happy to be a company that works with brands we truly believe in.
The piece examines how the clients we work with fit into the Small Girls story, but also how we’re self-aware of the narrative & sometimes extend it to client projects, effectively making PR more personable or relatable (as opposed to being waved “via an invisible hand”).
Thanks to social media, we’re all living increasingly public lives, publicist or no publicist, and in that vein, we publicly adore the brands we choose to work alongside.
“Products of this millieu, the Small Girls have made the conscious decision not to hide their tools, but instead to festoon them with bows and paint them in pastel.”
Though they may have gotten the Lilipantian part wrong (we are pretty in love with their vision), the rest is neat.
Pick up the pink pages today & flip to A13 to read on about how we practice what we preach and run activations for Forbes 500 companies while painting the town pastel.
Feature-length story on us “doing us” in the NY Observer today.
In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.
In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating.
Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch.
Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.