“Something that we wouldn’t actually use ourselves is impossible for us to do,” said Ms. Blair. “If we’re going to promote a brand, it has to be something we feel passionate about.”
Excited to be in the Observer today & happy to be a company that works with brands we truly believe in.
The piece examines how the clients we work with fit into the Small Girls story, but also how we’re self-aware of the narrative & sometimes extend it to client projects, effectively making PR more personable or relatable (as opposed to being waved “via an invisible hand”).
Thanks to social media, we’re all living increasingly public lives, publicist or no publicist, and in that vein, we publicly adore the brands we choose to work alongside.
“Products of this millieu, the Small Girls have made the conscious decision not to hide their tools, but instead to festoon them with bows and paint them in pastel.”
Though they may have gotten the Lilipantian part wrong (we are pretty in love with their vision), the rest is neat.
Pick up the pink pages today & flip to A13 to read on about how we practice what we preach and run activations for Forbes 500 companies while painting the town pastel.
Feature-length story on us “doing us” in the NY Observer today.
Small Girls PR client GE does “Brilliant Brunch”
In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.
In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating.
Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch.
Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.
One of my favorite projects to date.
pool blues #RRRSXSW (at WSJ pool party)
Getting mic’d backstage with @the_real_moot & @biancabosker at #startny
we made it! (at Austin, Tx)
I’m in your inbox on your Flavorpill newsletter today sharing my top public SXSW events to hit. Check ‘em here and see you in Austin!
Important notes from class
Found by my friend Kelly on one of her student’s desks.
were on a billboard in Times Square that says “DUMB STUFF. YOLO. 420” @davidoreilly
entered room, couldn’t find parrot
This parrot is trill.
The TLDR story of me.
luv you, bb
Small Girls Style: We had a meeting at Rockefeller Center today, and Mallory matched the interior of the building in her Ted Baker power dress. #artdeco
How I dress when I dress for onboarding meeting with General Electric, followed by lunch at the Yale Club, followed by meeting with new client inquiry, followed by cocktail hour hosted by current client Sherpaa.
Jack McCarthy passed on today, leaving behind his poems.
THE SPACES BETWEEN
by Jack McCarthy
when love dies.
When love is deep
it hurts deeply
more deeply maybe than you thought
anything would ever hurt
But with time
the spaces between the moments when it hurts
the moments themselves become
till eventually you come to associate them
with a sad sweetness
that has as much in common with love
as it does with grief.
I will not say
Don’t grieve for me—
do I look like Saint Francis?
But I wish you long
and may you carry into them
all of that sweetness
and only enough sadness to attest
the risk that’s being taken
by everyone who loves you.
Every time we love we’re saying,
Let it ride
and what’s on the table
is the rent money.
And every time we stride again
out into the crisp desert night
our fists shoved deep into empty pockets
we know ourselves for losers.
what brave losers we are.
I wish you this too,
for the spaces in between,
Discovered the best thing since Qualcomm’s CES “#bornmobile” keynote and it is their facebook quiz to see if you are “#bornmobile”
I got 60%
still rockin my 90s makeup regime with @lipsmackers and caboodles